参考答案： Over its years of relentless efforts, Vanke has honed its competitive edge in the housing industry: Vanke is the first Famous Chinese Trademark in the real-estate industry, owning brands; its property service business was the first to be ISO9002-certified in China; its Vanke Club is the first customer relations organization that has ever been created in the housing industry. The Company launched the world’s first open forum for customer compliant. It is also the first Chinese real-estate company that has hired a third-party institution to conduct a total customer satisfaction survey. The Company also put forward the “6+2 steps” for customer services and get a patent for it. In the Future, the Group will continue to deepen the “Quality housing, quality services, quality community” product concept and satisfy the real household demands of mainstream customers.
With the real estate sector entered into the silver age, the Company adhered to the two mainline policies of synchronous development with the municipalities and customers, followed the urban development trend and the increasing customer needs to actively explore new business opportunities.
There was an extensive coordination between commercial property and the Group’s business, therefore the commercial property segment was indispensable for urban ancillary services. Over the years, the Group has strived to cultivate its capabilities in management and operation of commercial property. And in 2016, through the joint acquisition platform with certain partners, the Group acquired the equity interests in SCPG. SCPG had solid capabilities in commercial development and operation management, as well as large and stable quality customer base. After the acquisition, the business management area of the Group has reached the 3rd place in China.