随着外资银行在中国消费者中知晓度的提升,中外资银行的竞争在加剧。同时,年轻人群体正在迅速崛起,成为使用银行服务和金融投资产品的驱动力。在上海、北京和广州,中国消费者对外资银行的知晓度每年都在提升。如今,在中国的金融中心上海,很多消费者能够在不提示的情况下举出一家外资银行的名字。

参考答案:

  Competition between domestic and foreign banks has intensified as foreign players generate increased awareness among Chinese consumers. Meanwhile the youth segment is fast emerging as a driving force behind bank usage and financial investment products. Chinese consumers’ awareness of foreign banks has increased year-on-year across Shanghai, Beijing and Guangzhou. Today many Chinese consumers in Shanghai, where China’s financial centre resides, are able to name a foreign bank without being prompted.